ASICS ALONG WITH ARJUNA AWARD WINNER JINSON JOHNSON AND STEELY WOMEN PACERS, UNVEIL THE ‘FINISHER’S TEE’ FOR TCS WORLD 10K BENGALURU

~ first 1000 finishers in the 10k open category will be honoured with the asics finisher’s  tee ~

ASICS and Procam International, along with Olympic athlete and Arjuna Award winner, today unveiled the official ‘Finisher’s Tee’ for the 12th edition of the world’s premier Tata Consultancy Services World 10K Bengaluru. The IAAF Gold Label Race which will be flagged off from the Sree Kanteerava Stadium on Sunday, 19th May 2019 - will see in action India’s best run alongside world class athletes.

At the TCS World 10K ASICS Finishers Tee Launch: ASICS athlete Jinson Jhonson, Gautam Raheja-Head of Marketing, ASICS India Pvt. Ltd, Kevin Pereira-VP, Business Development, Procam International, along with All- women Pacer Squad.

ASICS, the brand globally synonymous with running, has partnered with TCS World 10K Bengaluru as their official ‘Sports Goods Partner’. With this initiative, the brand aims to support the runners in South India, where running has become an integral part of everyone’s lives.

Along with being the current national record holder in both 800m and 1,500m races, the athlete from Kozhikode, won a Silver and Gold medal in the 800 mts and 1500 mts respectively at the last edition of the Asian Games in Indonesia. Jinson trained under coach Muhammed Kunhi for nearly 5 years, where he evolved as an athlete and won his first international medal, a silver at the Asian Championships. The athlete is currently focusing on running 1500 metres, to gear up for the upcoming Tokyo Olympics 2020.

Over the past decade, TCS World 10K Bengaluru has reinvented itself and spear-headed path breaking initiatives. One such initiative was taken in 2018 when an all-women pacer squad was introduced for the Open 10k category. A global first, this year too, 15 women pacers across 9 pace buses will lead over 16,000 amateurs to clock their personal best. 

Kevin Pereira, Vice President, business development , Procam international, Vipin Nambiar , AVP Procam international, ASICS Athlete, Jinson Johnson & Gautam Raheja, Head of Marketing, ASICS India Pvt. Ltd.

Commenting on the Finisher’s Tee unveiling; Rajat Khurana, Managing Director, ASICS India said, “ASICS is synonyms to running, and it is our constant endeavor at ASICS to present technologically advanced products for our consumers in footwear and apparel that help runners in achieving their goals efficiently. As global leaders in running, ASICS has been a constant partner for runners across the globe. We are delighted to announce a three-year association with Procam for the TCS World 10K in Bengaluru. Through this association, we wish to keep enabling athletes and amateur runners to push themselves in achieving new goals and help enhance the overall running culture in South India. We hope to boost the runners even further by awarding a Finisher’s Tee to the first 500 male and 500 female finishers in the open 10K category.” 

Vivek Singh, JT., MD, Procam International said, “At Procam International we seek brand partnerships that resonate with our philosophy and embody our zeal for the sport of running. ASICS has been an integral part of our running journey with the Tata Mumbai Marathon and to now have them join hands for the Tata Consultancy Services World 10K is a moment of pride for us all. The Finisher’s Tee is a recognition for the achievement and efforts put in by a runner to attain his personal best and this Tee will certainly be a morale booster, to put in that extra mile.”

While unveiling the Finisher’s Tee, the Arjuna Award winner said, “I have always loved the brand ASICS for its high-performance running shoes. It’s an absolute honor to unveil the Finisher’s Tee today, for one of the most globally acclaimed sporting events that puts Bengaluru on the international racing calendar. I am really overwhelmed to be a part of the TCS World 10K which is also recognized for the phenomenal impact it creates in terms of social change. I am excited to witness ASICS partner with the TCS World 10K Bengaluru. ASICS helps every runner participating in the marathon have a comfortable and memorable run. As a middle-distance runner, I look forward to seeing the endurance and hard work each participant puts in for race day pay off.”

For the past 12 years, Bengaluru has played a proud host to the world’s premier 10K with over 25,000 participants across categories. The event has received international applause for its formidable elite field and mass participation. Apart from being a globally acclaimed sporting event, the TCS World 10K has created a phenomenal impact in terms of social change and established itself as the largest sporting charity platform in South India. Today, the event is a celebration of pride for its participants and viewers alike and has become a global showcase of the indomitable sporting spirit of Bengaluru.