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Distance running events the world over are major platforms for raising charity and the same has proved true for the four international running events promoted by Procam International Pvt Ltd. After the resounding success of the charity drive associated with the Mumbai Marathon 2013, it’s the turn of Bangalore city to showcase their giving side and they have done so in champion fashion!

The commitment and confidence of Charity Partner Bangalore cares and event promoters Procam International Pvt Ltd in reaping optimum benefits for charity from the unique platform provided by the Tata Consultancy Services World 10K Bangalore 2013 was vindicated, with the amounts raised for charity through the event crossing the Rs 3.70 crore mark.

While the charity drive associated with the World 10K Bangalore has always maintained a healthy upward growth, the sixth edition of the TCS World 10K Bangalore, which was run on May 19, 2013 has helped generate in excess of a whopping Rs 3.70 crores for charity, featuring an increase of around Rs 65 lakhs over last year.

In a healthy indication that Bangalore has a strong giving side, the amounts raised for charity through the World’s Premier 10K Run had increased from Rs 41.35 lacs in the first year, to Rs 1.31 crores in the second year, Rs 1.41 crores in 2010, Rs 1.83 crores in 2011 and Rs 3.06 crores in 2012. According to the latest figures received Bangalore cares, the figure for 2013 stands at Rs 3.71 crores in clearly tracked figures.

This was announced by Murray Culshaw, Founder Chairman, Bangalore cares at a special function held at the ITC Windsor Manor, Bengaluru, the Hospitality Partner, on Thursday, July 11, 2013.

Sharing the stage with Bangalore cares was Mr. Nagaraj Ijari, Vice President & Global Head of Hi-tech Vertical, Tata Consultancy Services with Mr. E S Chakravarthy, Centre Head, Bangalore Operation, Tata Consultancy Services, the Title Sponsor, who officially released the Charity Docket. Also present on the occasion was Mr. Virender Razdan, General Manager of ITC Windsor, Bengaluru and Dilip Jayram, CEO, Procam International Pvt Ltd, the promoters of the event.

The selfless efforts by the, Bangaloreans have ensured that the TCS World 10K Bangalore continues to remain one of the top charity generating events in the South Indian States, living up to the rich tradition set by major distance running events around the world.

Host city Bangalore, which has a rich heritage of supporting causes of charity, as well as philanthropy, set a high benchmark in the second year itself, with the Rs 1.31 crores raised in 2009, heralding a quantum leap of more than 300 per cent over the figure of Rs 41.35 lacs raised in 2008. While that was a tremendous success story, the progress since then has been steady and encouraging.

Considering the event is still relatively young as compared to other distance running events in the country and around the world, this noble and selfless effort from the citizens of Bangalore justifiably ranks it right there among the top. This was announced by Murray Culshaw, Founder Chairman, Bangalore cares at a special function held at the ITC Windsor, Bengaluru, the Hospitality Partner, on Thursday, July 11, 2013.

The TCS World 10K Bangalore 2013 saw in excess of 22,000 people participate in the run. A field of top class male and female athletes from India and abroad participated in the Elite Races.

The Open 10K event and the Majja Run saw the entire city come together on one platform, cutting across all barriers to once again demonstrate the magic of a mass event like the TCS World 10K Bangalore.

“The key word for success in this sixth edition of the World 10K is ‘Partnership’ – be it the partnership of Bangalore cares with Procam International Pvt Ltd or that of the NGOs with us. As a result of our working together we have raised Rs 3.71 crore, a 21% growth in the funds donated by individuals and companies from the Rs 3.06 crore raised in 2012.

This year 34 companies participated with 41 Corporate Care teams, and 9,052 individual donors, including 31 Care Champions. Together they contributed the Rs 3.71 crore to 81 charities. There is no cause that this event has not encouraged, from ‘Human Rights’ to ‘Disability’ and ‘Education’ and to all causes in between.

The event has indeed grown to be the biggest single fundraiser in south India for charities; but now the event enjoys national status, with NGOs from Delhi, Maharashtra, Tamil Nadu and Andhra Pradesh participating to raise support from their contacts here in Bangalore.

From the first figures of Rs 40 lakh and 623 donors in 2008, to Rs 3.71 crore from 9,052 donors and 34 companies this year, it has been a great partnership to help those in need within our community… by running or walking!

Thank you TCS and all sponsors. Thank you to all Government authorities. Thank you all,” said Murray Culshaw.

“A distance running event is an incredible sporting platform with a huge social dimension. As with the other events we conduct, the TCS World 10K Bangalore has the potential to quickly become the country’s largest charity generator and the driving force for a healthier and fitter India,” said Vivek B. Singh, Joint Managing Director of Procam International Pvt Ltd, the promoters of the event.

The NGO Reaching Hand benefited the most from its well wishers, with all the individuals who emerged the highest collectors of money for charity, affiliated to it.

Mr. G Manohar Row, emerged the highest pledge raiser among men from the Care Champions, raising Rs 12.99 lacs, in support of “AKK”-Anga Karunya Kendra, while Devikala M. L. was the top pledge raiser among Care Champion women, collecting Rs 18.28 lacs, in support of The Association of People with Disability. Durgesh J. emerged the highest pledge raiser in the iCare category, raising Rs 3.70 lacs for The Association of People with Disability.

KPMG led the way among corporates, raising Rs 7.25 lacs to emerge the highest pledge raising company, while among the NGOs it was the Reaching Hand with Rs 43.37 lacs, followed by The Association for People with Disability at Rs 41.84 lacs and Pro Vision Asia at Rs 35.08 lacs.

The increase in the amounts raised for charity through the TCS World 10K Bangalore 2013 as compared to the last edition can be put in perspective with a comparison between some of the key figures.

9052 people pledged money this year as compared to 6902 in 2012, benefiting 81 NGOs as compared to 66. The total amount generated was in excess of Rs 3.70 crores as compared to Rs 3.06 crores in 2012. The highest individual pledge raiser from among Care Champions raised Rs 18.28 lacs this year as compared to Rs 15.82 lacs in 2012. Mr. Amarnath Kamath remained the highest fund raising iCare runner, raising Rs 11.55 lacs as compare to Rs 7.85 lacs in the last edition. Reaching Hand improved on their performance this year, raising whopping Rs 43.37 lacs as compared to Rs 3 lacs in 2012.

With Ten editions of the Mumbai Marathon, Eight editions of the Delhi Half Marathon, Six editions of the World 10K Bangalore and one edition of the Hyderabad 10K Run conducted successfully, distance running as a movement is generating momentum at an astronomical rate. Besides propagating the ideals of helping develop a sports culture, health, fitness, and a clean life, these events also promote positive social attributes.

It’s been a momentous Six-year journey for the Bangalore World 10K since its inception in 2008, with the event setting benchmarks in terms of elite athlete participation, the involvement of the city and the amount of money raised for charity. However, there is much ground to cover and we all await the day when every single participant trains hard, sets personal goals and feels personal pride in raising money for charity.

About Bangalore cares

Bangalore cares strengthens civil society initiatives within the state of Karnataka, India; improving and expanding civic, caring and developmental services to the people of Karnataka, with the help of the people of Karnataka and well-wishers wherever they live in India and indeed around the world. This requires making known the important services provided by the voluntary sector and assisting organisations to raise resources.

Bangalore cares also publishes Directories of various types; promotes the work of the sector through different forms of media; organises meetings of the voluntary sector bringing organisations together, citizens, corporates and the government; provides advisory services; and promotes transparency and accountability. For more information about Bangalore cares, please visit

About Procam International Pvt Ltd

In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek B. Singh created Procam International Pvt Ltd.

At a time when sports was considered the private domain of federations, who ran it as their personal fiefdoms, two people dared to dream large dreams and stand up for what they believed in.

Procam International Pvt Ltd is today a full-fledged sports management company, involved in the promotion of national and international sporting events, sports consultancy and live television programming.

Procam International Pvt Ltd has based its corporate philosophy on an open culture, with an emphasis on values and integrity. Procam International Pvt Ltd has promoted and conducted over 45 world events, which have elicited player participation of the highest caliber, as well as huge public interest.

The Standard Chartered Mumbai Marathon, the Airtel Delhi Half Marathon and the TCS World 10K in Bangalore are three of the most prestigious distance running events in the world. They are accredited by the Association of International Marathons (AIMS) and certified by the International Association of Athletic Federations (IAAF) as Gold Label events.

This has established Procam International Pvt Ltd as the leading sports events creator in India. Its professionalism, attention to detail and dedication has won it the faith of its sponsors and partners.



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