Looking at the success of the Mumbai Marathon and the Delhi Half Marathon, Procam decided to spread the distance running revolution to the garden city of Bengaluru in 2008. Today, the event is the world’s richest 10 Km run and has seen participation from top elite athletes in the world.

Mike Powell, Marie Jose Perec, Carl Lewis, Maria Mutola, Linford Christie are few of the big names in sports who have been the event ambassadors of the TCS World 10K, which is one of Bengaluru’s most eagerly awaited events. South superstar Puneeth Rajkumar is the face of the event.